About E Tipu E Rea
Grounded in Tradition for the Health of our Future


Rooted in Tradition, Growing Towards the Future
The journey to become E Tipu E Rea came about because of the belief in upholding the mana and hauora of young Māori parents and their tamariki; our future generations. We work across the Tāmaki (Auckland) and Hauraki region and are the health and social service arm of Ngāti Pāoa. As the social and health provider for Ngāti Paoa, we bring the wisdom and knowledge of our iwi to guide us in our mahi.
Our work supports whānau from Ngāti Pāoa, as well as whānau from our community.The journey to become the E Tipu E Rea Whānau came about because of the belief in upholding the mana and hauora of young Māori parents and their tamariki; our future generation .
We work across the Tāmaki (Auckland) region and are the health and social service arm of Ngāti Pāoa. As the social and health provider for Ngāti Paoa, we bring the wisdom and knowledge of our iwi to guide us in our mahi.
Ngāti Pāoa holds historical relationships with spaces and places in Tāmaki. Ngāti Paoa significant lead interests include; Sylvia Park, Panmure, Mt Wellington, Glen Innes, Glendowie, Meadowbank, Kohimarama, Akoranga, Northcote, Devonport, Takapuna. Other interests include islands in the Tāmaki Strait (including Waiheke, Pōnui, Rātōroa, and Tiritiri Matangi and reaches across to the Coromandel Peninsula over Manaia and Kaimarama).
For information on Ngāti Paoa please visit www.paoa.co.nz, If you whakapapa to Ngāti Pāoa you can register to your iwi through this page too.
Our Main Office and Health Clinics are in Panmure, the heartland of Ngāti Pāoa. We share our office with Ngāti Pāoa Iwi TrustOur Main Office is in Panmure, the heartland of Ngāti Paoa. We share our office with Ngāti Paoa Iwi Trust.
"Pāoa ki uta, Pāoa ki tai, Pāoa ki tua o te pae o Matariki."
We acknowledge the whenua of Te Kawerau ā Maki in Te Atatū South and Henderson. Our community outreach office and our transitional housing is based in Waitākere.

Our History
2010
E Tipu e Rea was first known as “Thrive”, established after research undertaken highlighted the need for an independent, Auckland-based teen parent support service.
2011
Officially opened in 2011 as a dedicated teen parent service in Tāmaki, Niamh Wingate became the first manager of the service. Niamh Wingate had lived the experience of being a teen māmā.
2012
Thanks to the support of The Tindall Foundation, a range of new support groups for māmā and pāpā were set up- childbirth education, parenting workshops and one-to-one tautoko.
2013
Cinnamon Whitlock becomes the CE, with 15 kaimahi employed. Thirteen of them have lived experience of being young parents. Our early board members include Marama Davidson and Carmel Sepuloni.
2014
We have over 300 young parents on the database that they connect with via newsletters, Facebook and the range of programmes provided to tautoko young parents.
2015
Cinnamon puts a strong focus on maternal mental health and works with mental health providers to acknowledge the impact that mental health on young Māori hāpu māmā and their tamariki. Cinnamon advocates for the rights of young hapū māmā and their tamariki at a variety of levels.
2016
Josie Smith a well-known Māori Health leader in Tāmaki, joins the Board and supports its focus on maternal mental health.
2017
We gain social service accredited (Level 2) and obtain our first Government contract for teen parent support.
2018
The majority of hapū māmā and mātua taiohi E Tipu e Rea support whakapapa Māori. We transition all our work into a kaupapa Māori framework.
2019
We receive a new name from kaumātua –“E Tipu e Rea Whānau Services”. The name was chosen to highlight the organisation’s belief in mātua taiohi and their ability to also support their tamariki to grow and thrive. Cinnamon and the board start to plan for an iwi relationship for E Tipu e Rea.
2020
Zoe-Witika-Hawke (Ngāti Hako, Ngāti Pāoa) becomes new CEO of E Tipu e Rea Whānau Services. Board members include Natalie Vincent, Selah Hart, Charlene Fitisemanu, Te Miria James-Hohaia.
2021
Zoe and the board continue to plan for a relationship with iwi. Zoe reaches out to Ngāti Pāoa Iwi Trust to form a partnership.
2022
Ngāti Pāoa Iwi Trust supports E Tipu e Rea, we become their accredited health and social service. E Tipu e Rea expands its focus to include a range of health kaupapa, employment and training, cultural development, and community events and outreach. The E Tipu e Rea relationship with Ngāti Pāoa continues to strengthen. E Tipu e Rea welcomes Rangitahi Pompey as our Ngāti Pāoa Iwi Trust representative on our board.
We work with over 400 mātua taiohi, hapū māmā and tamariki. We employ our first ex-clients as kaimahi for E Tipu e Rea.
2023
E Tipu e Rea continues to grow with the addition of our first clinical team with midwifes and nurse’s delivering Midwifery and Early Years Services (Well Child/Tamariki Ora and Childhood Immunisations). We also gain Mātauranga Māori services supporting hapūtanga wānanga, tūpuna parenting, leadership, and connecting with Te Ao Māori. We open a new office with Ngati Pāoa Iwi Trust in Mauinaina (Panmure) - the heartlands of Ngāti Paoa. E Tipu e Rea welcomes Te Wai Unasa-Barbarich as another Ngāti Pāoa representative on our Board, and Felicity Ware (Ngā Puhi) as Chair.
2024
We employ over 30 kaimahi and growing– the majority have lived experience of being young māmā or pāpā. We also employ many kaimahi who whakapapa to Ngāti Pāoa. The E Tipu e Rea Trust Deed is updated to include our relationship with Ngāti Pāoa. We open our first transitional housing complex.
We begin a process of renaming our service to better align with Ngāti Pāoa. We start planning for service expansion to include services for Ngāti Pāoa kaumatua, kuia, koroua, pakeke with Oranga Whānau, Oranga Mokopuna as our driver. When the whole whānau are well, our young parents will be supported more, and our mokopuna will be well.
Our Sponsors, Partners, & Supporters

















Zoe Witika-Hawke brings over 20 years of hauora sector experience, specialising in social work and governance. Her lived experiences shape her strategic leadership and community-focused approach.

Keri Milich, a qualified ECE kaiako with over 30 years of experience, empowers tamariki and whānau through mātauranga Māori, fostering connections to their Māoritanga. Ngāpuhi iwi affiliations.

Gurphal Kaur is a Chartered Accountant with 20 years of finance experience, primarily in healthcare and charitable trusts. She has been with ETERWS for nearly two years. Iwi affiliations include Wanganui and Kharoudi from Hoshiarpur, Punjab.

Stacey Kerapa, with over 20 years in Social Services and Administration, is passionate about Te reo Māori me ona tikanga. She recently returned to Auckland after working in social housing admissions.

Donae Weller, a South Auckland māmā of three and qualified midwife, is dedicated to improving healthcare for young hapū māmā, drawing on over 15 years of experience in the sector.

Tayla-Jane Albert-Jones is a dedicated registered social worker and proud māmā of three, committed to uplifting Māori whānau through her expertise and passion for community support.

Ereana Selwyn is a registered nurse dedicated to wāhine and tamariki health, with a focus on Māori wellbeing. Proud māmā, she blends 10 years in finance and IT with 5 years in primary healthcare.

Cindy Kawana is affiliated with Ngāruahine and Rangitane o Wairarapa, proudly representing her iwi and hapū while contributing to her community in Aotearoa.

Madison-Rei Willison, a dedicated wāhine Māori with a Bachelor of Health Sciences and three years in public health, passionately advocates for mātua taiohi through hapūtanga and parenthood.

Kelly Wikaira-King is a qualified counsellor with deep social service experience, embodying empathy and manaakitanga. Her roles as matua taiohi and proud nana enrich her practice.

Anita Lomas, from South Auckland, has 15 years in Administration and Finance across various industries. Passionate about empowering others to reconnect with their Māoritanga and achieve their goals.

Donna brings 20 + years in Māori Public Health, Community Action and working with Māori and Pacific communities. She has worked in various roles including project management, health promotion, facilitation and as a subject matter expert in hauora Māori and mental health. With a Masters in Māori and Indigenous Leadership and a Diploma in Health Promotion which accompanies her expertise in Te Reo, Tikanga and Mātauranga Māori.

Tahlea Hohaia, a dedicated member of the People and Culture team since 2020, leverages her experience as a teen parent to support and nurture professional growth among her kaimahi.

Ana Paea, a Māori Pacifika wahine from Ngāti Awa and Ngā Moutere o te Moananui-a-Kiwa, is dedicated to addressing inequities in Māori health through sustainable change and social integration.